In Puerto Rico, the way people consume coffee is evolving. While traditional coffee habits persist, consumers are becoming more interested in the quality and origin of their coffee. According to commerce professionals in the coffee shop industry, consumers want to know more about the coffee they drink, including its origin, variety, roast type, and flavor notes.
Seven trends are transforming the way Puerto Ricans drink coffee, including a desire to know what they are drinking, the importance of the coffee farm, and the growing popularity of cold coffee preparations. The island's coffee industry is experiencing a boost, with producers, roasters, and baristas promoting specialty coffee. As part of the Coffee Industry Week, established by Law 259 of 2018, these trends highlight the changing relationship between Puerto Ricans and their coffee.
Other trends include the use of new preparation methods and the evolution of coffee shops into social spaces.