Discover Puerto Rico has created an official tourism video and sing-along version of the 'Puerto Rico Song', a viral social media song about the island. The song, created by Bill Stiteler, also known as Saxboy Billy, has generated hundreds of millions of plays and prompted user-created videos and sing-alongs.
The video features several locations on the island, including San Juan, Caguas, Old San Juan, and El Morro, and was filmed in partnership with Stiteler. Discover Puerto Rico's chief marketing officer, Storm Tussey, said the organization saw the song as a way to build on a social media moment while promoting travel beyond the island's best-known destinations.
The video also features Puerto Rican swimwear brand Arrecife and Malta as the campaign's official beverage partner. A sing-along version on YouTube features a coquí character guiding viewers through the lyrics.