MiCarreraPR, a digital platform for runners, has been renewed with the concept 'Tu carrera comienza aquí' (Your race starts here). The platform now includes runner profiles, registration history, digital passes, and integrated access to event information and results.
Runners over 18 can create a personal account to register for races, view upcoming events, identify past registrations, and maintain a reusable profile. The platform aims to transform the traditional registration experience by allowing runners to access their information and results from their phone, including a digital pass with a QR code that can be downloaded to Apple Wallet and Google Wallet.
MiCarreraPR wants to accompany runners beyond the registration process, from the start to the finish line and beyond. The new platform also centralizes registration details, including event information, bib number, selected souvenir, and payment breakdown.