Business

Carolina Herrera Launches Good Girl Jasmine Absolute in Puerto Rico

Published Oct 16, 2026, 6:00 AM ASTvia The Weekly Journal

Why this matters: The launch of Good Girl Jasmine Absolute in Puerto Rico provides local consumers with access to a new luxury fragrance and an immersive brand experience, supporting the island’s retail and beauty markets.

In Puerto Rico, Carolina Herrera has launched Good Girl Jasmine Absolute, marking the 10th anniversary of its Good Girl fragrance. The launch event, held at The Mall of San Juan on Wednesday, October 14, brought together over 90 media representatives, content creators, and guests for an immersive brand experience. The new fragrance features jasmine at its center, combined with caramelized toffee, jasmine gourmand, and tonka bean.

Rita Tasaico, Preciosa’s media manager, said it is an honor to be part of the celebration, while Carolina A. Herrera, creative director of Herrera Beauty, stated that jasmine was chosen to emphasize the fragrance’s seductive character. The Good Girl pop-up will remain open to the public at The Mall of San Juan from October 15 through October 18, offering interactive installations, beauty activities, and fragrance gifts.

Good Girl Jasmine Absolute will be available through authorized retailers, including Macy’s, JCPenney, Walgreens, and Preciosa.

In context (787daily, from public data)

  • Carolina

    152,204Census estimate, 2020–20241857Founded45.4 sq mi (117.5 km²)Area
SourceThe Weekly Journal

More in Business