Oriental, a Puerto Rico bank, launched a redesigned version of its website, orientalbank.com, aimed at simplifying navigation and giving customers easier access to information, tools and financial services. The bank said the update is part of the evolution of its brand platform, "El Punto Eres Tú" ("You Are the Point"), and seeks to put customer needs at the center of digital interactions.
Among the changes is a new navigation architecture that makes it easier to identify solutions for personal and business clients and to reach categories covering accounts, loans, digital banking, investments and insurance. The site also adds guided tours and orientation tools to accompany visitors during their first interactions and help them discover its features. "We not only reorganized the experience to make it simpler, we also incorporated orientation tools to accompany our clients during their first visits," said Lumarie Vega, executive director of Marketing and Public Relations at Oriental.
The redesign keeps direct access to services such as Online Banking, the branch locator, ATMs and virtual tellers. Oriental said the design was developed taking into account how people search for information and make financial decisions online, to reduce complexity and help users find what they need faster.