The annual Fiesta Jíbara, a cultural and community event that draws thousands of visitors from across Puerto Rico, will be held on Sunday, December 13 starting at 5:00 AM at the Parque Jíbaro Teodoro "Lolo" Vega in the Charcas neighborhood of Quebradillas, closing with music by Los Pleneros de la Cresta. The park, surrounded by mogotes that shelter the community, becomes the epicenter of the celebration each year, honoring the customs and traditions of the Puerto Rican Christmas, described as one of the longest Christmas seasons in the world.
The site was also where Telemundo Puerto Rico filmed its traditional holiday jingle video, "¡Llegó la Fiesta, llegó la Alegría!", with an experienced multidisciplinary production team working amid the island’s natural scenery. Much of Telemundo’s talent took part in the filming voluntarily, joining the group Plenéalo to highlight the values and traditions that distinguish Christmas on the island.
The song’s lyrics, which celebrate pride in Puerto Rico "como el coquí" and repeat that Plenéalo and Telemundo "nacimos aquí," were shared so families can learn and sing them together.