Banesco USA has unveiled a new corporate brand identity as it marks its 20th anniversary and continues to expand in the United States and Puerto Rico. The bank has reported growth in assets, deposits, loan portfolios, and profitability, strengthening its capital position. The new identity will be introduced across the Banesco International network, including banking centers and digital platforms.
Calixto García-Vélez, president and CEO of Banesco USA, said the refreshed brand reflects the bank’s growth and evolution. Maritza Abadía, president of Banesco USA in Puerto Rico, added that the transformation goes beyond visual changes, representing a commitment to a consistent brand across all markets. The rebranding is part of the bank’s strategic plan to adapt to changing customer needs while maintaining its focus on business and professional clients.