Vimenti, a non-profit organization focused on breaking the cycle of poverty through education, financial inclusion, and community services, has launched 'Café con Propósito', a new campaign in alliance with Starbucks Puerto Rico. For $5, customers can purchase exclusive themed keychains and accessories at all Starbucks locations on the island, with funds supporting Vimenti's work in education, family development, well-being, and economic mobility.
The campaign, 'Las llaves están en tus manos', aims to inspire the community to participate in social change, benefiting over 2,800 participants, including Vimenti families and neighboring communities. Olga Cristina Fernández, Director of Corporate Alliances at Vimenti, and Idis Ortiz-López, General Manager of Starbucks in Puerto Rico, expressed their commitment to supporting families and communities through this initiative.