An analysis by PlayersTime, reviewed by NoticiasClave, estimates that a sponsored Instagram post on the Puerto Rican singer Bad Bunny’s account could be worth $10.2 million, putting him at the top of a ranking of music artists. The team selected the 20 profiles with the most followers across 40 countries, then used projected advertising income ranges from Social Cat and took the midpoint of those estimates to compare accounts by nationality and category.
Behind Bad Bunny come three BTS members: V, valued at $8.1 million per post; SUGA at $6.3 million; and Jin at $4.7 million. Taylor Swift completes the top five among music artists with a projection of $4.5 million. The ranking presents an estimate of these figures’ commercial potential on Instagram.
The $10.2 million attributed to Bad Bunny does not represent a confirmed fee from his team or a documented payment for an advertising collaboration.